Born To Love Gap - Part 3
Aug 20, 2009 at 1:32 PM Yay! Free jeans! Yay!
So anyway, after being chosen to be a Gap Brand Enthusiast, I planned my "Born To Fit" party to take place last Thursday evening. I was supposed to invite about fifteen people, and while I can fit fifteen people in my apartment, I wasn't sure how comfortable we'd all be. And also, even though I'm less than three miles from Manhattan, the thought of going to Brooklyn frightens people. Because of these two things, I asked my friend Cristin if I could have the party at her apartment. Not only is her place larger than mine, but she lives in the West Village right by the West 4th stop, so it's much easier for everyone to get to. She said yes. With the date and location finally picked, I sent out these super-cute evites:
As the day of the party grew near, Justine sent me two big boxes of goodies. In addition to a gazillion pairs of 1969 jeans, she sent me snacks, including little bags of M&M's that said, "Born To Indulge" and "Born To Love"...
Microwave popcorn that said, "Born To Pop"...
And a super-cute snack bowl to hold it all that said, "Born To Snack."
She also sent a camera that said "Born To Smile"...
And my favorite. thing. ever... a Flip Video Mino HD video camera with the 1969 Gap logo emblazoned across the front and "What were you born to do?" printed at the top.
The last two things were sent so I could record the party and blog about it. When you think about it, it's kind of a brilliant marketing campaign by Gap, don't you think? Send a bunch of awesome things to 150 bloggers across the country and let them run wild with it. Loves it.
In addition to the jeans and goodies, also in the box were two $50 gift cards that I could either give away at the party or on my blog (I chose my blog because I love you!) and a bunch of gift certificates for free jeans redeemable at any Gap store for people who couldn't find the right size/style jeans at the party.
Part 4 coming soon: My "Born To Fit" party... with pictures!
Reader Comments (27)
Very cool. Do you get to keep the camera, the flip, the bowl and all the other stuff as well?
LOVE the "Born to Snack" bowl! You are right, what an amazing idea for marketing :-)
Jeans were just approved to wear to work (buh-bye dress pants and knee length skirts!) so I am excited to check out the new Gap line.
This is such a great idea from Gap! Very innovative!
wow what a story!!! this is awesome. for real. I gotta say that I am not a gap girl...but i do need some jeans. maybe i'll check them out!!
Holy Schnikey! I'm SOOOO Jealous! That's Awesome!
Just LOVE LOVE LOVE the video camera. Everything looks SO awesome. Can NOT wait to hear about your party!!
Wow, all your goodies are fantastic. You are absolutely correct, The Gap has come up with a super marketing campaign. Can't wait to see the post about the party.
omg karyn.. please choose me. i'd love to have a pair of jeans.
This is creative advertising brilliance and I love reading all about it from my favorite blogger/author
Susan from San Diego
Soooo exciting!
I loves me some Gap! I love this campaign! and you blog it so well!!
xo Sully
I used to shop Gap in high school and college, but the last few times I've been in there I've been uninspired, and had pretty much given up. But this ad campaign is ridiculous. I thought, "I've got to see what this is about." And despite the fact that I've been feeling very, um...fucking fat...lately, I decided to go into Gap and try a pair of the 1969 jeans on. Let me tell you, ladies, the first pair...THE FIRST PAIR...that I tried on fit like a glove. I'm in lurve.
Cool stuff Karyn, I hope you pick me to win. I have a flip video camera, love that thing. If I win I will make a Thank you video and dedicate it to you (major kiss up)
i'm scared for these pictures.
Yay! How much fun is this?!!?!
I can't wait to read more!
LOVE the brands that are doing campaigns like this! Nikon COOLPIX is doing something similar that I'm involved with. Any company that embraces social media and bloggers is going to profit from it BIG TIME. Gap has reached so many readers with the Born to Fit campaign! I can't wait to see your party pics. I love throwing parties.
P.S. I just won a Flip video HD last week. They are so super fab.
please pick me! i have lost weight and i look like a dufus in all my old fat clothes. but im too poor (i have 2 kids) to get new ones!
you know, the pics are cool enough, I think I'll just go with my imagination about how awesome your party is/was :)
I'm jealous over that flip camera! It's on my list of "wants." Are the 1969 jeans great?? I should totally get my hands on some to try on. I've been looking for a new pair, but nothing has really grabbed my attention lately.
Psst... can you just send me a little snack pack? it looks tasty! :)
OMG - What a fab thing to do. I love Gsp, did I mention I love Gap? I love Gap!
Hope the party was fun x
WIsh I lived in NY so I could beg you to invite me to your jeans party :( The Gap is really smart.
I can't wait to see the pics and video from the party! SUPER FUN! love the Gap!
i love the tagline! "born to...". i wish gap would open a store over in my country ): yes Gap, if you're reading this, that was a subtlenotsubtle hint! i live in Brunei, btw!
Can't wait to hear about the giveaway. I read your blog all the time.. I am awaiting a new book by the way. I think I've read Save Karyn about 10 times. Everytime it cracks me up.
Can not wait to see the pictures ...
When is your next book? I'm dying to know!
Hey, can't they fly some of us in for the party? (Or would that be creepy?) I finally (literally) ran my momma-ass off this summer. Mommy needs some new denim!